Pinecone & Co. logo with a pink pinecone icon and dark purple text.
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WHO WE ARE

Cultivating growth through purpose, brand, experience, and marketing

Like a pinecone,
we help your business perform
through seasons, pressure, and change.

Let’s grow something real.

WHO WE SERVE

You’ve got a hunch, a big ambition, or a critical need for growth.

CEOs and Senior Executives

…who sense something is off in their business and need clarity

…ready to evolve, yet stretched too thin

Marketing Leaders

Owners and Investors

…looking for levers to unlock value

A large pine cone with overlapping brown scales.

ABOUT US

Pinecone & Co. is
built for leaders
who want real growth.

Hello there. I’m Jason Anderson, founder of Pinecone & Co. I collaborate with the incredibly talented consultant Juliana Miranda.

Together, we bring experience from iconic brands including Microsoft, Tiffany & Co., Bell Canada, Holt Renfrew, and Cadillac Fairview.

A woman and a man standing outdoors near a wooden fence with green trees in the background, smiling at the camera.

What sets us apart?

We are lifetime practitioners, not lifetime consultants.

We’ve sat in the chair,
made the tough trade-offs,
and carried the weight of performance.

We bring experience from brands that most aspire to reach.

This pedigree shapes how we think
and how we deliver.

Our approach is temporary by design.

We’ll do the work with you, and as importantly, we’ll build capability so your team can do it long after we’re gone.

Pinecone & Co. is working with leaders who believe in growth that’s real, lasting, and meaningful.

OUR EXPERIENCE

Microsoft logo with four square symbols and the word 'Microsoft' beside them.
Cadillac Fairview logo with stylized initials 'CF' in black and gray
Close-up of the Tiffany & Co. logo in silver on a black background.
Xbox logo with black and white design
Close-up of the names 'HOLT RENFREW' in white on a black background.
Text reads 'SELRIDGES & CO' in bold white letters on a plain background.
Close-up of the Bell logo in black and white.

Thoughts from others

  • "Jason joined Cadillac Fairview with a mandate to drive competitive advantage and business value by strengthening the CF brand. He played a leadership role in evolving CF to become a purpose-driven organization and revolutionized our approach to Marketing. Thanks to J's stewardship, CF is now the most well known brand in the industry, differentiating us from our competitors, driving loyalty with our customers, and engaging our people."

    Sal Iacono | CEO, Cadillac Fairview | Toronto Canada

  • "I had the pleasure of working with Juliana Miranda at Tiffany & Co., where she consistently stood out as a strategic, people-first leader. She has a deep understanding of the luxury market and developed high-impact initiatives in client development and marketing, connecting seamlessly with both New York leadership and our Canadian stores. Juliana brings clarity, creativity, and a passion for building strategies that deliver lasting results."

    Michael Boyle | Former VP, Tiffany & Co. | New York USA

  • "Jason and Juliana are a dynamic duo. They excel at integrating creativity, strategy, and business priorities to drive business results and brand impact. By placing the customer at the centre of the work, they collaborate with stakeholders to infuse creativity and rigor to purpose-driven initiatives. In my 30+ years as a design executive, they are among my favorite collaborators and we accomplished great things together.”

    Chris Domina | Former Partner, IDEO | San Francisco USA

  • "I've worked with Jason in more than one organization. He builds impressive go-to-market strategies that prioritize the customer experience, reflect the corporate strategy, are anchored with performance targets, and ultimately deliver. He is a valued thought partner and energizing collaborator."

    Joanne Berry | EVP, Willow Bridge | Dallas USA

  • "Over the last years, I've seen how Jason and Juliana have created and implemented purpose based initiatives that have transformed corporate cultures, engaged employees, revitalized brands and resonated with customers and business partners - all in a way that reflects what a pleasure they are to collaborate with!"

    Paul Klein | Founder and CEO, Impakt | Author - Change for Good | Toronto Canada

Tall pine trees with pine cones against a clear blue sky.

We’re here for when your business needs to grow up, level up, or catch up.

WHAT WE OFFER

  • Here are a few real examples of starting points we’ve heard from our clients:

    • Growth is coming to our category; help set us up to capture more than our fair share

    • We need a customer experience strategy that will set us apart from our competitors

    • We believe brand and marketing will fuel our next stage of growth…make it happen

    • Our business has hit a surprising decline, we need transformation now

  • It’s about your needs, not ours

    We work your way. We are equally effectively on a project, as an advisor, and in a fractional capacity.

  • You won’t need us forever

    We don’t just solve today’s challenge; we build the capability within your team to take on what comes next.

GET IN TOUCH

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The best time to plant a tree was 25 years ago.

The next best time is today.