Pinecone & Co. logo with a pink pinecone icon and dark purple text.
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WHO WE ARE

We are an advisory and fractional marketing partner.

Like a pinecone, we help your business perform through seasons, pressure, and change.

Let’s grow something real.

You’ve got a hunch, a big ambition, or a critical need for growth.

WHO WE SERVE

…who sense something is off in their marketing and need clarity

CEOs and Senior Executives

…ready to evolve, yet stretched too thin

Marketing Leaders

…who view marketing as a lever to unlock value

Owners and Investors

A large pine cone with overlapping brown scales.

ABOUT US

Pinecone & Co. is built for leaders who want real growth.

Hello there. I’m Jason Anderson, founder of Pinecone & Co. I collaborate with the incredibly talented consultant Juliana Miranda. Together, we bring experience from iconic brands including Microsoft, Tiffany & Co., Bell Canada, Holt Renfrew, and Cadillac Fairview.

A woman and a man standing outdoors near a wooden fence with green trees in the background, smiling at the camera.

What sets us apart?

We are lifetime practitioners, not lifetime consultants.

We’ve sat in the chair, made the tough trade-offs, and carried the weight of performance.

We bring experience from brands that most aspire to reach.

This pedigree shapes how we think and how we deliver.

Our approach is temporary by design.

We’ll do the work with you, and as importantly, we’ll build capability so your team can do it long after we’re gone.

Pinecone & Co. is working with leaders who believe in growth that’s real, lasting, and meaningful.

OUR EXPERIENCE

Microsoft logo with four square symbols and the word 'Microsoft' beside them.
Cadillac Fairview logo with stylized initials 'CF' in black and gray
Close-up of the Tiffany & Co. logo in silver on a black background.
Xbox logo with black and white design
Close-up of the names 'HOLT RENFREW' in white on a black background.
Text reads 'SELRIDGES & CO' in bold white letters on a plain background.
Close-up of the Bell logo in black and white.

Thoughts from others

  • "Jason joined Cadillac Fairview with a mandate to drive competitive advantage and business value by strengthening the CF brand. He played a leadership role in evolving CF to become a purpose-driven organization and revolutionized our approach to Marketing. Thanks to J's stewardship, CF is now the most well known brand in the industry, differentiating us from our competitors, driving loyalty with our customers, and engaging our people."

    Sal Iacono | CEO, Cadillac Fairview | Toronto Canada

  • "I had the pleasure of working with Juliana Miranda at Tiffany & Co., where she consistently stood out as a strategic, people-first leader. She has a deep understanding of the luxury market and developed high-impact initiatives in client development and marketing, connecting seamlessly with both New York leadership and our Canadian stores. Juliana brings clarity, creativity, and a passion for building strategies that deliver lasting results."

    Michael Boyle | Former VP, Tiffany & Co. | New York USA

  • "Jason and Juliana are a dynamic duo. They excel at integrating creativity, strategy, and business priorities to drive business results and brand impact. By placing the customer at the centre of the work, they collaborate with stakeholders to infuse creativity and rigor to purpose-driven initiatives. In my 30+ years as a design executive, they are among my favorite collaborators and we accomplished great things together.”

    Chris Domina | Former Partner, IDEO | San Francisco USA

  • "I've worked with Jason in more than one organization. He builds impressive go-to-market strategies that prioritize the customer experience, reflect the corporate strategy, are anchored with performance targets, and ultimately deliver. He is a valued thought partner and energizing collaborator."

    Joanne Berry | EVP, Willow Bridge | Dallas USA

  • "Over the last years, I've seen how Jason and Juliana have created and implemented purpose based initiatives that have transformed corporate cultures, engaged employees, revitalized brands and resonated with customers and business partners - all in a way that reflects what a pleasure they are to collaborate with!"

    Paul Klein | Founder and CEO, Impakt | Author - Change for Good | Toronto Canada

Tall pine trees with pine cones against a clear blue sky.

We’re here for when marketing needs to grow up, level up, or catch up.

WHAT WE OFFER

  • We assess what's working, what’s not, and why it matters

    Example deliverables: health check, SWOT assessment, competitive review, customer insights, capability assessment, guiding conclusions

  • Create a clear path forward, connected to business goals

    Example deliverables: go-to-market strategy, brand positioning, purpose development, customer experience strategy, targets to drive performance

  • Drive results and build internal capability

    Example deliverables: fractional marketing delivery, operational model, team structure, board/investor engagement

GET IN TOUCH

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The best time to plant a tree was 25 years ago.

The next best time is today.